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Practice Test
: PRLS 267
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libel
food and drug administration
culture
advertising
step four: recovery
the first amendment
step three: response
execution of crisis communication
created to protect, promote and enhance the health of the American people
people unified by shared characteristics
evaluate the quality of the response and take appropriate actions
a false communication that wrongfully injures the reputation of others
use of controlled media in an attempt to influence the actions of a targeted public
most important event in the development of PR, guarantees establishment of relgion, free speech, peaceful assembly ad redress of grievances to the government
Short Answer
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five P's of marketing
cross cultural
psychographics
step two: develop a plan
copyright works tat may be used without permission
Multiple Choice
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impact of IMC on PR
communication strategies, crisis management team
integrated multimedia incorporating digital audio
identify threats, take steps to eliminate threats, articulate core values
law associated with journalists, applies to all federal agencies
IMC is based on the traditions of PR--focusing on teh values of a particular public. But it has added new aspects such as the use of databases and communications technology
IMC
focus on individual, uses database to contact individuals, sends well-focused message to each customer, interactive media
intended to generate marketplace transactions
public being targeted, purpose of the message, court interpretation
a false communication that wrongfully injures the reputation of others
communication strategies, crisis management team
marketing
focus on individual, uses database to contact individuals, sends well-focused message to each customer, interactive media
established in 1914 to ensure the nations markets function competitively, source of most federal regulation of advertising
process of researching, creating, refining and promoting a product or service and distributing that product to targeted customers
criticism, comments, news reporting, teaching
demographic
law associated with journalists, applies to all federal agencies
evaluate the quality of the response and take appropriate actions
behavioral patterns based on where a person or group lives
non-attitudinal characteristic
instant exchange of ideas
actual malice
attitudinal characteristic
intention to destroy, premeditated, demontartes a higher burden of proof, makes it more difficult for public officials to sue for libel
criticism, comments, news reporting, teaching
use of mass communication techniques to influence events surrounding legal cases
focus on individual, uses database to contact individuals, sends well-focused message to each customer, interactive media
True or False
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convergence issues
privacy, job security, mergers
True
False
the nine step process for cultural communication
evaluate the quality of the response and take appropriate actions
True
False
litigation public relations
use of mass communication techniques to influence events surrounding legal cases
True
False
public relations
values-driven management of relationships between an organization and the publics that can affect its success
True
False
the four C's of marketing
consumer's wants, consumer's cost, convenience to buy, communication
True
False
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Practice Test: PRLS 267