| Question | Answer |
| litigation public relations | use of mass communication techniques to influence events surrounding legal cases |
| copyright works tat may be used without permission | criticism, comments, news reporting, teaching |
| invasion of privacy | intrusion, false light, publication of private facts, appropriation |
| privacy | the right to be left alone; the rights of a person to be free from unwarranted publicity |
| actual malice | intention to destroy, premeditated, demontartes a higher burden of proof, makes it more difficult for public officials to sue for libel |
| how to prove libel | defamation, publication, identification, damage, fault |
| libel | a false communication that wrongfully injures the reputation of others |
| food and drug administration | created to protect, promote and enhance the health of the American people |
| federal trade commission | established in 1914 to ensure the nations markets function competitively, source of most federal regulation of advertising |
| Freedom of Information Act | law associated with journalists, applies to all federal agencies |
| commercial speech | intended to generate marketplace transactions |
| the first amendment | most important event in the development of PR, guarantees establishment of relgion, free speech, peaceful assembly ad redress of grievances to the government |
| PR as it applies to commercial and public speech | public being targeted, purpose of the message, court interpretation |
| the nine step process for cultural communication | awareness (study), commitment(relationship building), research, local partnership (bring a member of that culture to your team), diversity, testing, evaluation, advocacy (require an advocate), continuing education |
| psychographics | attitudinal characteristic |
| geographics | behavioral patterns based on where a person or group lives |
| encoding | the sender's selection of words to create the message intended |
| demographic | non-attitudinal characteristic |
| culture | people unified by shared characteristics |
| cross cultural | a communication process between those of different cultures |
| communication | an exchange of information between the sender and the receiver |
| impact of IMC on PR | IMC is based on the traditions of PR--focusing on teh values of a particular public. But it has added new aspects such as the use of databases and communications technology |
| public relations | values-driven management of relationships between an organization and the publics that can affect its success |
| marketing | process of researching, creating, refining and promoting a product or service and distributing that product to targeted customers |
| advertising | use of controlled media in an attempt to influence the actions of a targeted public |
| IMC | focus on individual, uses database to contact individuals, sends well-focused message to each customer, interactive media |
| the four C's of marketing | consumer's wants, consumer's cost, convenience to buy, communication |
| five P's of marketing | product, price, place, promotion, public relations |
| step four: recovery | evaluate the quality of the response and take appropriate actions |
| step three: response | execution of crisis communication |
| step two: develop a plan | communication strategies, crisis management team |
| step one: risk assessment | identify threats, take steps to eliminate threats, articulate core values |
| Stages of crisis communication | 1. risk assessment 2. develop a plan 3. response 4. recovery |
| internet as an equalizer | provides a public forum for social activisits to spread their message and gain members |
| individuals as publishers | lots of inaccurate information on the web |
| individuals as gatekeepers | allows internet users to decide what info reaches them |
| virtual public relations | can reach the same amount of people for less money |
| digital revolution | easier to collect personal/private information |
| convergence issues | privacy, job security, mergers |
| hypermedia | integrated multimedia incorporating digital audio |
| digital revolution | allows more information to be transfered at one time, clear of background noise |
| value approach | expression of who we are and who we want to be |
| global village | instant exchange of ideas |
43 cards - created yesterday, 11:48am
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