Practice Test: COMM 305 Chapter 28

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founders of Agenda-Setting Theory; journalism professors; believed that "mass media has the ability to transfer the salience of items on their news agendas to the public agenda
a measure of the extent to which an individual's need for orientation motivates them to let the media shape their views
McCombs and Shaw ascribed to broadcast and print journalism’s significant power to set public’s political priorities; Definition of framing doesn’t include the emotional connotation of key terms used in ongoing public debate of issues
negative economic headlines and stories that depress consumer sentiment and leading economic indicators
the pattern of news coverage across major print and broadcast media
the selection of a restricted number of thematically related attributes for inclusion on the media agenda when a particular object or issue is discussed
the mass media have the ability to transfer the salience of issues on their news agenda to the public agenda