COMM 305 Chapter 28

Question	Answer
public agenda	the most important public issues as measured by public opinion surveys
media agenda	the pattern of news coverage across major print and broadcast media
critique of agenda setting	McCombs and Shaw ascribed to broadcast and print journalism’s significant power to set public’s political priorities; Definition of framing doesn’t include the emotional connotation of key terms used in ongoing public debate of issues
media malady effect	negative economic headlines and stories that depress consumer sentiment and leading economic indicators
framing	the selection of a restricted number of thematically related attributes for inclusion on the media agenda when a particular object or issue is discussed
index of curiosity	a measure of the extent to which an individual's need for orientation motivates them to let the media shape their views
interest aggregations	clusters of people who demand center stage for their one, overriding concern; pressure groups
agenda setting hypothesis	the mass media have the ability to transfer the salience of issues on their news agenda to the public agenda
Maxwell McCombs and Donald Shaw	founders of Agenda-Setting Theory; journalism professors; believed that "mass media has the ability to transfer the salience of items on their news agendas to the public agenda

9 cards - created apr 19, 6:59pm

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