| Question | Answer |
| critique for media ecology | McLuhan’s theory suggests objectivity without scientific evidence |
| Postman's 3 questions that should be asked of new technology | 1. What is the problem to which this technology is a solution? 2. Who's problem is it actually? 3. If there is a legitimate problem to be solved, what other problems will be created by using this technology? |
| faustian bargain | a deal with the devil; selling your soul for temporary earthly gain |
| digital age | possible fifth era of specialized electronic tribes, contentious over diverse beliefs and values |
| global village | a worldwide electronic community where everyone knows everyone's business |
| electronic age | era of instant communication; a return to the global village with the all-at-once sound and touch |
| print age | visual era; mass produced books usher in the industrial revolution and nationalism, yet individuals are isolated |
| age of literacy | a visual era; a time of private detachment because the eye is dominant sense organ |
| tribal age | an acoustic era; a time of community because the ear is the dominant sense organ |
| technology | McLuhan said that human inventions enhance communication |
| symbolic environment | the socially constructed, sensory world of meanings |
| medium | a specific type of media (books, tv, radio, internet) |
| complexity of environments | Overdetermination – equifinality; a systems theory assumption that a given outcome could be effectively caused by any or many interconnected factors |
| invisibility of environments | It is not technological abnormality that demands attention, we need to focus on everyday experience of technology (human inventions enhance communication) |
| Media Ecology | the study of different personal and social environments created by the use of different communication technologies |
| Neil Postman | founded the Media Ecology program at NYU and was recorded as McLuhan's heir apparent; believed that the forms of media regulate and dictate what kind of content the form of a given medium can carry |
| Marshall McLuhan | founder of media ecology; professor at U of Toronto; believed that changes in technology alter symbolic environment; saw the message and the medium as one in the same |
17 cards - created apr 19, 6:39pm
groups
- None
category
none