COMM 305 Chapter 21

Question Answer
critique of critical theory of rhetoric scholars are puzzled by the meaning of "enthymeme"; critics consider a fourth component of rhetoric: the situation
topoi greek term meaning "topics" or "places"; specialized knowledge about subject and general lines of reasoning common to all kinds of speeches
canons of rhetoric the principal divisions of the art of persuasion, established by ancient rhetoricians-- invention, arrangement, style, delivery and memory
pathos emotional proof, which comes from the feelings the speech draws out of those who hear it
ethos ethical proof, which comes from the speaker's intelligence, character and goodwill toward the audience, as these personal characteristics are revealed through the message
enthymeme an incomplete version of a formal deductive stylogism that is created by leaving out a premise already accepted by the audience or by leaving an obvious conclusion unstated
logos logical proof, which comes from the line of argument in a speech
epideictic rhetoric heaps praise or blame on another for the benefit of spectators
deliberative rhetoric attempts to influence legislators or voters who decide future policy
forensic rhetoric addresses judges who are trying to decide the facts of a person's guilt or innocence
sophists traveling speech teachers in athens who trained aspiring lawyers and politicians; innovative educators who offered a needed and wanted service
rhetoric discovering all possible means of persuasion
Aristotle's definition of rhetoric the function of rhetoric is the discovery of the available means of persuasion; based on 3 proofs
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